Sales Productivity Calculator

Calculate revenue per sales rep, sales per hour, and lead conversion rates for your sales team

Total Sales Revenue ($) Total revenue from closed deals during the period

Total Number of Sales Reps Number of sales representatives contributing to revenue

Total Hours Worked by Sales Team Total hours worked by all sales reps during the period

Total Number of Leads/Opportunities Total leads or qualified opportunities generated/pursued

Total Number of Sales (Deals Closed) Total deals successfully closed during the period

Sales Productivity Dashboard

Understanding Sales Productivity Metrics

Revenue per Sales Rep

This metric measures the average revenue generated by each sales representative. It's a direct indicator of individual effectiveness and helps in performance evaluation, territory planning, and compensation decisions.

Formula:
Revenue per Rep = Total Sales Revenue ÷ Number of Sales Reps

Industry Benchmarks: Vary widely by industry; B2B SaaS typically $400K-$800K annually

Sales Revenue per Hour

This metric shows how efficiently your sales team converts time into revenue. It helps identify peak productivity periods and reveals opportunities to optimize sales processes and time management.

Formula:
Sales per Hour = Total Sales Revenue ÷ Total Hours Worked

Use For: Identifying time-wasting activities, optimizing schedules, and measuring efficiency improvements

Lead-to-Sale Conversion Rate

The conversion rate measures the effectiveness of your sales process in turning leads into customers. It's crucial for forecasting, lead qualification, and identifying bottlenecks in the sales funnel.

Formula:
Conversion Rate % = (Deals Closed ÷ Total Leads) × 100

Typical Ranges: 2-5% for cold leads, 10-20% for qualified leads, 20%+ for hot leads

Improving Sales Productivity

Improve Lead Quality

Focus on qualified leads that match your ideal customer profile. Better leads = higher conversion rates and more efficient use of sales time.

Optimize Sales Processes

Streamline your sales funnel, remove unnecessary steps, and use automation for administrative tasks. Let reps focus on selling, not paperwork.

Invest in Training

Continuous training on product knowledge, sales techniques, and objection handling improves both conversion rates and deal sizes.

Use Sales Technology

CRM systems, sales engagement platforms, and analytics tools help reps work smarter and managers identify improvement opportunities.

Set Clear Targets

Establish clear quotas and KPIs. Track progress regularly and provide coaching to keep performance on track.

Shorten Sales Cycles

Identify and address bottlenecks that slow deals down. Faster closes mean more deals per rep and better productivity.