Sales & Marketing Calculators

Measure and optimize sales team performance and marketing effectiveness

Sales & Marketing Productivity

Sales and marketing productivity metrics help organizations understand revenue generation efficiency, identify top performers, and optimize resource allocation. Our calculators measure revenue per sales representative, conversion rates, pipeline velocity, and marketing return on investment.

Available Calculators

Sales Productivity Calculator

Measure revenue per sales rep, sales per hour, and conversion rates

Business Productivity Calculator

Calculate overall business revenue and efficiency metrics

Key Sales Metrics

Revenue Per Sales Rep


                    Total Revenue ÷ Number of Sales Reps

Benchmark: $500K - $2M annually depending on industry and deal size

Conversion Rate


                    (Number of Conversions ÷ Total Leads) × 100%

Benchmark: 2-5% for cold leads, 20-40% for qualified leads

Average Deal Size


                    Total Revenue ÷ Number of Closed Deals

Track trends over time to identify upsell opportunities

Sales Productivity Best Practices

Focus on High-Value Activities

Prioritize activities that directly contribute to closing deals

Automate Administrative Tasks

Use CRM automation to reduce time spent on data entry

Track Leading Indicators

Monitor activities that predict future revenue (calls, meetings, proposals)